Virginia Beach Home Loans: Is it a good idea...?

Is it a good idea...?

I am wondering if it is a good idea to take a blog and post a portion of it here with a link that reads "read more". I have seen this method used a few times and I have used it a few times. The idea is to drive traffic to a different site.


Here's and example:


"Mortgage rates are goin' up, and I'm lookin' forward to it!

3/5/2008 4:22:56 PM
The news happens so fast, it is hard to keep up with it sometimes. This is especially true for the finance industry abroad from credit card companies to mortgage lenders; each day comes with it a new set of challenges and sometimes setbacks reiterating to us all that these surely are "trying times".
There is a tricky and somewhat elusive equilibrium that must be... Read More"


 I am not sure if this is a good idea or even how well this works. So far every post that I have posted like this on AR has yet to yield any comments, which makes me wonder... How many of you actually click the link to read the entire article? Do you read the snippet and just pass on the chance to read the entire article to avoid leaving the site your on, or do you actually take the time to read the entire article?

 Any suggestions on making this work more effectively? I read a blog post by Ed Nailor a while back and if I recall correctly, he included an action call. He used an introduction to the blog, a snippet, and a link; he then asked people to read the entire article before coming back to comment... There were dozens of comments. So what do you all think? Is this an effective strategy?

Christopher Ohlsen

37 Boynton Ave

(845) 243-5293 (Office)

(518) 565-0799 (Cell)



Comment balloon 5 commentsChristopher Ohlsen • March 13 2008 12:19PM


I don't know if it is a good idea. I can only say that I rarely go to the "link,"
Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) about 11 years ago
Gary - Did you go to this? :), Yeah I don't think very many people do, I need to find a way to entice people to. The thing is, my active rain and localism profiles get a lot of hits and I would like to develope some way to drive a lot of the traffic to my business blog... Just haven't found the way yet. Thank you for the comment.
Posted by Christopher Ohlsen (Credit Werx, LLC.) about 11 years ago
I'm in the same boat.  i need to get the web traffic way up & I'm not sure how to.  If you guys have any ideas, let me know!
Posted by Joe Gonzalez, NMLS# 134407 (610) 739-6563 (CrossCountry Mortgage, LLC) about 11 years ago
I very rarely use the links to "more." My time on AR is limited, and clicking links to other sites eats up that time. 
Posted by Rosario Lewis, GRI, SRES - DDR Realty - Orange County, NY (DDR Realty) about 11 years ago

Joe - I have been working on this a lot since writing this post. I have learned a great deal about SEO since, specifically organic search results. One of the most difficult thing is that algorithms are constantly changing so you always have to be tweaking your sites for key search terms. I have successfully been able to get myself... or at least pages of information that is on other sites and search directories on the first page of Google with the search terms "plattsburgh mortgage". I am by no means an SEO expert but there are definitely a lot of things that you can do that are inexpensive or free that drive crazy traffic to a web site. Use Google Analytics to track your results. Best of luck to you!

Rosario - I agree with you. I don't think that many people do via this medium. However I have noticed a very high click through rate in my newsletter and I believe that is because an email you can keep and save and come back to read the other articles. The point of a good newsletter should be to drive traffic to a particular website. While I recognize that it does not work well for AR and have since stopped, I am very happy to have had a place like this to practice, test, and tweak my marketing approach! Thank you for the comment Rosario!

Posted by Christopher Ohlsen (Credit Werx, LLC.) almost 11 years ago