Virginia Beach Home Loans: 5 points 5 times.

5 points 5 times.

You may have read my blog post asking about whether or not letter's work. I posted that blog here on AR to get some feedback with regard to a marketing campaign that I built in order to tap into more of a referral based business as opposed to a lead sifting business.

I got a lot of great feedback and I really refined my approach. I have been getting referrals pretty steadily for the past several months and now I am back to the drawing board. Referral business is great! If I can do the loan then it is most often a done deal, third party endorsements go a long way.

I am back to the drawing board because I believe that good steady follow up converts more business and I could use some advice again.

What I have in mind is a 5 point system. What I mean by that is 5 points of contact 5 times each. So far I have Phone, Email, Mail. These are the obvious ones and I am straining my brain trying to think of 2 more points of contact that are common and easily accessible to many people.

I am writing a series of letters which will be a 5 piece mailer that will be a part of my latest marketing campaign. As always I am very open to suggestion and I welcome input. Thanks for reading and stay updated as I may post some of my material here for the valuable input that I have come to depend on from this great social network.

Christopher Ohlsen

37 Boynton Ave

(845) 243-5293 (Office)

(518) 565-0799 (Cell)



Comment balloon 8 commentsChristopher Ohlsen • February 06 2008 12:28PM


Hi Christopher,

Interesting Post.  If you are in their vacinity you can try dropping by for a face-to-face contact.  You can also send out note pads (to do lists) that have your name and picture on them.

Posted by Leslie Bloss, Bellevue Real Estate Professional over 11 years ago
I agree with Leslie on the face to face contact.  With Key West being so small I will also go to the house and take a photo.  When I sent them the letter I include a brochure showing how their home will look when I list it.  It seems to be getting a lot of positive feedback.
Posted by Gary McAdams (GMAC Schwartz Property Sales) over 11 years ago

Leslie - I do deal with the majority of my clients face to face. Recently the company whom I work for decided to purchase internet leads because of the fact that rates are currently very low. I recently wrote a blog about it entitled Swimming with the sharks.... I know that internet leads quite frankly SUCK but still they did cost a lot of money and I would like to convert as many as possible. Of course beyond the difficulty of dealing with people who keep being lied to and competing against people who are lying it is very difficult to follow up with so many rate shoppers who do not seem to be serious prospect. I do want to give my full attention to my clients, but rate shoppers are not my clients. So what I am working on is a templated system (unique in that it is my template) that will help me stay in touch and engaged with internet prospects without wasting hours of my time each day. I love your idea about the notepads and we actually have a ton of them in the inventory closet, I just have not been using them for marketing.

Gary - Face time is the best time in this business. I love dealing with clients locally and I do quite a bit of it. My response to Leslie pretty much sums up what I am looking to accomplish. I do help Real Estate Sales people promote their properties, but I am working on starting an additional campaign.

 Thanks for the input guys, Only 2 comments so far and I have gotten two good ideas, thats why I love blogging ni the rain!

Posted by Christopher Ohlsen (Credit Werx, LLC.) over 11 years ago
Chris, great topic.  I hope that it will work for you.  I think the personal touch still matters in todays market.
Posted by Marvin Thomas (Allegiance Mortgage Corparation) over 11 years ago
Great post Christopher.... I look forward to seeing the results. Good luck with your letters !
Posted by Roland Woodworth, Q Realty - Power In Real Estate (Q Realty) over 11 years ago
Face to face is always the best way to get business.  Though I get a lot of business from bi-monthly newsletters.
Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ (Real Estate One) over 11 years ago


Face to face is the one I was thinking of as well....maybe a trade show, home show type where you set up a booth, maybe at a certainly will see a large cross section of "potential" customers.....good luck.

Posted by Daniel J. Brudnok, REALTOR, SRES, e-PRO,ABR,GREEN,CSP (Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038) over 11 years ago
Face to face and website contact would be my suggestion.
Posted by Matthew Zgonc, Realtor, CFS, CVS (Aksland Real Estate) over 11 years ago