You may have read my blog post asking about whether or not letter's work. I posted that blog here on AR to get some feedback with regard to a marketing campaign that I built in order to tap into more of a referral based business as opposed to a lead sifting business.
I got a lot of great feedback and I really refined my approach. I have been getting referrals pretty steadily for the past several months and now I am back to the drawing board. Referral business is great! If I can do the loan then it is most often a done deal, third party endorsements go a long way.
I am back to the drawing board because I believe that good steady follow up converts more business and I could use some advice again.
What I have in mind is a 5 point system. What I mean by that is 5 points of contact 5 times each. So far I have Phone, Email, Mail. These are the obvious ones and I am straining my brain trying to think of 2 more points of contact that are common and easily accessible to many people.
I am writing a series of letters which will be a 5 piece mailer that will be a part of my latest marketing campaign. As always I am very open to suggestion and I welcome input. Thanks for reading and stay updated as I may post some of my material here for the valuable input that I have come to depend on from this great social network.
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