Virginia Beach Home Loans: When Realtor business is slow ...Any ideas?

When Realtor business is slow ...Any ideas?

I have not posted anything in a while on my marketing campaign. I got a lot of help from all of you during my implementation phase. I have not posted any updates because I have been busy implementing my strategies. I wrote on here about how I was working to team up with a few Realtors for a reciprocal referral networking solution. I got the idea to promote my Realtor counterparts properties.

A fellow Active Rainer who owns a marketing firm called me up and his platform happened to fit perfectly into my marketing approach. Now I create a website for every one of my Realtor Partner's listings and I promote them like crazy all over the Internet.

I am promoting my partner's listings via craigslist, edgeio, kijiji, homeandlandlist, my own personal websites, and my own personal blog.

So far it is working out great. I get calls from all over the country from people who are relocating or looking to purchase a second home. I also went through all of my AR posts and branded my tag clouds. I will write another post about that soon.

Things are going very well as far as building relationships with the Realtor community and becoming an asset to them. The thing that I am running into is; I hear all the time from Realtors "I will send you any buyer that I get ...but business is slow right now".

I have a couple of referral partners that send me business non-stop and many others who I am advertising for regularly but who do not have any business. Those same people I have not been able to send any business. I could be wrong but I think much of it has to do with the price tag. I get a ton of interested leads in the Adirondacks. It makes sense to me because the Adirondacks are beautiful and there are plenty of tourist attractions. The Adirondack Park is one of the greatest places in the country to own a second home or to spend retirement.

Plattsburgh, NY is not the hottest market right now. It certainly is productive and stable but the prices have stagnated and there is a lot of inventory on the market. I have a few listings from Plattsburgh that according to all of the data that I have access to are priced 60% higher than many comparable's. It is difficult to attract buyers to an overpriced home. I am not going to suggest to anyone that they lower their price.

I am a Mortgage Advisor not a Realtor and as I mentioned above, I could be wrong. I am not going to start second guessing my Partners. I will trust that they have access to data that I do not that supports a market value and listing price of a property.

I am brainstorming on how I can attract some buyers to my less popular property listings. I am welcome to any ideas that any of you may have. I love reading new ideas.

So my questions is; When business is slow for Realtors where do you turn for business? I am working on building some valuable relationships with title companies so that I can obtain refinance leads... Any ideas? Thanks for reading!

Christopher Ohlsen

37 Boynton Ave

(845) 243-5293 (Office)

(518) 565-0799 (Cell)

www.plattsburghmortgage.net

chris.ohlsen@guaranteedrate.com

 

 

Comment balloon 7 commentsChristopher Ohlsen • December 04 2007 10:20AM

Comments

Hey Christopher - sorry, I have a question instead of an idea this morning!  Of all the websites you use to promote, which seems to have the most response?  Also looking forward to the blog you're going to write about tag clouds.  Thanks!
Posted by Wendy Bibeau, The Bibeau Group - Realtor - Denver Colorado Real (Keller Williams Realty DTC) over 9 years ago

When real estate is slow I help my husband with his projects, he is a  builder and is getting really busy.

Posted by Jennifer Esposito (JenRan Realty, LLC) over 9 years ago
Wendy - Surprisingly one of my most successful platforms is a completely free outfit ..Craigslist. Not sure if you know this but Craigslist gets 14 million real estate hits per month. That is whole lot of free exposure. I also have a lot of luck with the other classified ad websites. In addition I use www.domoreloans.com for my websites. They are great; can be used on sign riders and print media ads as well. Domoreloans also comes with mobile phone websites with call capture for every single listing. homeandlandlist.com is another good tools to promote your listings. That post will be coming soon. Thanks for the comment.
Posted by Christopher Ohlsen (Credit Werx, LLC.) over 9 years ago
Jennifer - Good idea. I know that there aer a lot of homes being built and construction is a good market to get into. The thing that confuses me is; why are there so many homes being built when we have a surplus on the market?
Posted by Christopher Ohlsen (Credit Werx, LLC.) over 9 years ago
Thanks for the response, Christopher.  We've been placing our listings on Craigslist (using Postlets) for months and have not had one call or email response.  Also, I've been tracking our web stats and there are very few visits being referred to us through our Craigslist postings ....do you happen to have any tips for getting leads that we may not be doing?
Posted by Wendy Bibeau, The Bibeau Group - Realtor - Denver Colorado Real (Keller Williams Realty DTC) over 9 years ago

Wendy, a good portion of the calls that I recieve on properties comes from craigslist. I also use Kijiji.com, edgeio.com, oodle.com, houseinfo.com and several others. The ads should be optimized for search engines. An easy way to do that is to create links on the ad either going back to your site or a site just for the property.

Here's an example:





1 Kelvin Lane
Plattsburgh, NY 12901
Mahogany Dream Home

  • Home
  • Complete Details
  • Photo Gallery
  • Property Map
  • Financing
  • Request a Showing
  • Contact Me

  • Kathy Bennett

    518:563-1200
    518:569-5959
    Website:Visit Website
    Price:$399,000
    Bedrooms:4
    Bathrooms:2
    Square Foot:2,755
    Lot Size:10,000
    County:Clinton
    Property Type:Detached
    MLS Number:126273



    click for more pictures

    Property Description
    Newly constructed home in an exquisite neighborhood. Top of the line materials. Mahogany flooring throughout. Ceramic tile, central air, gas fireplace, 9 foot ceilings. Patio doors to deck and wrap around porch area. Two fireplaces, granite countertops, recessed lighting, large pantry area off kitchen. Unfinished basement for additional square footage. Cement siding and cultured stone. Heat is electric hot/air and gas fireplace.
    Features List
  • Two Fire Places
  • Mahogany Flooring
  • Exquisite Community
  • Ceramic Tile
  • Central Air
  • Patio
  • Wrap Around Porch
  • Granite Counters
  • Recessed Lighting
  • Large Pantry
  • Unfinished Basement
  • 9 Foot Ceilings
  • Cable TV
  • Ceiling Fans
  • Jetted Tub
  • Multiple Phone Lines
  • Sunroom
  • Walk in Closets
  • Thermal Pane
  • Vinyl Clad
  • Wood
  • Equal Housing Opportunity.
    RE/MAX North Country : 68 Cornelia St. - Plattsburgh NY 12901 : 563-1200

    I display these types of ads all over the place and Voila, I get a ton of interested prospects calling me on them. The links create association with the actual website which is linked like crazy as well. I just wrote a post on the subject of linking for SEO that you can read at http://activerain.com/blogsview/298441/The-Power-Of-Links. I guess the best advice that I can give you concerning classified ads is; use as many as possible, when possible include links linking back to relevent content, and be persistant. Good luck with this and if you want to know how to get these kind of ads, just let me know, I'll help you out.
    Posted by Christopher Ohlsen (Credit Werx, LLC.) over 9 years ago

    Good information Chris. You sit down the hall from me and I am learning more reading your blog than I have in conversation through out the day. Maybe we should get off the phone and set up some weekly meetings regarding you online marketing efforts?

    Posted by Michael Carter about 9 years ago

    Participate