I have not posted anything in a while on my marketing campaign. I got a lot of help from all of you during my implementation phase. I have not posted any updates because I have been busy implementing my strategies. I wrote on here about how I was working to team up with a few Realtors for a reciprocal referral networking solution. I got the idea to promote my Realtor counterparts properties.
A fellow Active Rainer who owns a marketing firm called me up and his platform happened to fit perfectly into my marketing approach. Now I create a website for every one of my Realtor Partner's listings and I promote them like crazy all over the Internet.
I am promoting my partner's listings via craigslist, edgeio, kijiji, homeandlandlist, my own personal websites, and my own personal blog.
So far it is working out great. I get calls from all over the country from people who are relocating or looking to purchase a second home. I also went through all of my AR posts and branded my tag clouds. I will write another post about that soon.
Things are going very well as far as building relationships with the Realtor community and becoming an asset to them. The thing that I am running into is; I hear all the time from Realtors "I will send you any buyer that I get ...but business is slow right now".
I have a couple of referral partners that send me business non-stop and many others who I am advertising for regularly but who do not have any business. Those same people I have not been able to send any business. I could be wrong but I think much of it has to do with the price tag. I get a ton of interested leads in the Adirondacks. It makes sense to me because the Adirondacks are beautiful and there are plenty of tourist attractions. The Adirondack Park is one of the greatest places in the country to own a second home or to spend retirement.
Plattsburgh, NY is not the hottest market right now. It certainly is productive and stable but the prices have stagnated and there is a lot of inventory on the market. I have a few listings from Plattsburgh that according to all of the data that I have access to are priced 60% higher than many comparable's. It is difficult to attract buyers to an overpriced home. I am not going to suggest to anyone that they lower their price.
I am a Mortgage Advisor not a Realtor and as I mentioned above, I could be wrong. I am not going to start second guessing my Partners. I will trust that they have access to data that I do not that supports a market value and listing price of a property.
I am brainstorming on how I can attract some buyers to my less popular property listings. I am welcome to any ideas that any of you may have. I love reading new ideas.
So my questions is; When business is slow for Realtors where do you turn for business? I am working on building some valuable relationships with title companies so that I can obtain refinance leads... Any ideas? Thanks for reading!
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